Pinterest isn't just for mom's, retailers and the fashion forward. It offers everyone from service providers to restauranteurs to non-profits a new way, visual way to interact with consumers. By establishing your brand on Pinterest your clients, fans and potential consumers can easily follow you, comment on the images you've pinned and repin them to their own boards!
You can also follow fans of your brand and prospective influencers that are in your target audience. Viewing their pinboards allows you to understand what your client is interested in; what issues they care about; how to enhance your marketing message accordingly.
Consider Dan Kim, Founder of Red Mango. He's created 33 boards to generate interest in his 150 unit frozen yogurt-smoothie chain. He's found success by being an active participant in Pinterest, engaging his consumers, commenting and repinning, not selling.
If you're interested in creating a corporate Pinterest account, click on the link below for your free guide. If you'd rather not go it alone, we'll create your account for as little as $100! Happy Pinning.
The Hinson Group, Inc. is an award-winning, full service marketing, advertising, strategic branding and consulting firm with a reputation for building equity for our client’s brands in a resourceful, meaningful and unique fashion. Specialized areas of expertise include hospitality, retail, consumer goods and not-for-profit.